May 8, 2014

Politainment- courtesy 24*7 Media + Clever Media-Planning by political parties!

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This is phenomenal. I was just watching "LIVE" coverage of Narendra Modi's cavalcade going towards party Office in Varanasi. This is mass hysteria. Very clever planning so far by the party- the 24*7 media is doing all it takes to cover this!

The smartest way to get into India's and indeed the world's every household's drawing room is to build a campaign with as much hysteria as possible so that 24*7 news channels cover it anyhow! The party is leveraging this like never before! [I seriously feel AAP was ahead in this department but sadly lost out due to its 40-days-and-over strategy!]


http://statfaking2.firstpost.in/wp-content/uploads/2014/04/Modi-rally-2.jpg
This was on April 24th..more planned, organised..yet today's looks raw, spontaneous! Source


Headlines Today has a drone giving high quality images of the craziness. Alongwith this, in the background a small child saying slogans in favour of Modi are heard. Then there's Rahul Kanwal's voice squeaming- "Aap chhote bachche ko kyun politicise kar rhe ho? Usko Kejriwal bhi achcha lag sakta hai!" And the surprising response of the father is - "Ye mera khoon hai...ye Modiji ko hi support karega!" OMG...can you believe that?!

Times Now has its reporter perched on the top of a building talking non-stop. They give some good shots (bird's eye views!) and how jamming vehicle moved half a kilometre away from Modi's vehicle 'which was never ever supposed to happen' was discussed at length. And strategically, every few minutes Frankly Speaking episode of Arnab with Modi to be aired at 9 today kept popping up! Now that's double whammy media planning...the party has nailed it!

CNN IBN misses out on the good-shots-from-a-vantage-position part. Still Bhupendra Choubey more than makes up for it by talking to common people chanting Modi. He gets his hands on a Modi look alike who says- "Mein Modi hi hoon!" And in between a super enthu youth comes to the mike shouting 'Modi! Modi!'.

Sorry Vidya Balan....far more "Entertainment Entertainment Entertainment" is on election-covering 24*7 media channels!! :P

All the high drama. All the euphoria. All the dares to EC. All the praises to EC. It gets over on May 16.Victorious ones will dance, jump, ride bikes like mad. Losers will whine, hide, sweat.

So what about me?! I just have one hope-

I hope India's destiny changes only and only for the BEST.... :)


12 comments:

  1. Judgment Under Uncertainty being indian quality :P hope this dance of democracy stop soon and we get a healthy and stable government !

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    1. :D Yes let's hope all turns out well in the end- no more unstable, non-performing govt plz!!

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  2. Narendra Modi ji in his interviews comes through as a tough, no-nonsense leader. In the process, Modi has successfully managed to control the political narrative. it only makes him a very clever politician. And this is the truth.

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    1. Yes their campaign has made full use of media- tv, print, social media. All others have fallen behind. This is more a victory of making good use of media than anything else....Modi's image is projected so over-poweringly that his opponents seem like making a whimper..though they may also have some valid points against him...but all gets drowned in the tumult..

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  3. Politainment, such a nice word you chooses for it. Great, by the way NaMo is going to win by a huge margin, as far as his own constituencies are concerned, but also will become the next PM of India by a clear majority, and people are really loving watching everything related to him, and this is what all the media companies are utilizing.

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    1. Thanks so mch Alok! :D Let's see what happens....hope whichever govt wins...wins with majority so that no khichdi govts & begging at feet to pass every bill....

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  4. Hey,your post is also very entertaining! Nicely put....

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  5. It's not just on electronic media, but much more on social media. People call each other named and post soch condescending stuff that sometimes I wish God made common sense a little more common. Anyways, keep writing!

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    1. Ya U r right Pranav! :) Trolls in social media...making a mockery of free n fair expression!! Well even free n fair polls could not b held in many places this election.... :(

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  6. Great description! Hadn't watched the said show, but your words make it real :)
    Glad Acche Din Aa Gaye & aane wale hain :)

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    Replies
    1. Thanks a lot Anita! Ya hope India's best happens! :)

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